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Roman Vlasyuk

Reliable Plus owner
Offer Roman to work on your next project.

Ukraine Rovno, Ukraine
1 hour 23 minutes ago
answers within 3 hours
Available for hire available for hire
added 200 bids
age 33 years
registered for 8 years

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Rating
806
Search engine optimization
Social media advertising
Contextual advertising
Social media marketing

Skills

Portfolio


  • Divani.Ua // Search Promotion

    Search engine optimization
    Started in May 2013, we continue to promote the site. As a result, search traffic increased from 20,000 to 122,000 visitors a month thanks to the growth of positions in the top 10 on a wide list of key phrases selected in the semantic core:
  • VetDrug.Com.Ua // Search Promotion

    Search engine optimization
    Started in May 2013, we continue to promote the site. As a result, search traffic increased from 3,000 to 5,760 visitors a month thanks to the growth of positions in the top 10 on a wide list of key phrases selected in the semantic core:
  • Ekonaturhus.se // Targeted Advertising

    Social media advertising
    The advertising campaign on the social networks Facebook and Instagram was developed for the construction company (donation houses).The geolocation is Sweden.Goals
    The purpose of the advertising campaign is to gather contacts (telephone, mail) of potential customers through the lead form.The target audience
    By conducting a product, niche and competitors analysis, the following Auditorium Segments were developed:

    1 .Users 35-55 live in Sweden.They want to build an additional small guest house for personal needs.Interests: Individual Entrepreneur, Small Business, Entrepreneurship, Small and Medium Business or Business; Luxury Real Estate, Real Estate Investment, Real Estate Objects, Home, House, New House, Construction, Villa, Luxury Objects or Quality of Life.Behavior: The owners of small enterprises.2ndWomen 25-55 live in Sweden.They are planning to build one or more houses to rent them or fully build a holiday base.Interests: House, Land, Real Estate, Property, Construction, New House, Guest, Rental, Garden House, Starter home, Carcass House or House Hunting.ThreeMen 25-55 live in Sweden.They are planning to build one or more houses to rent them or fully build a holiday base.Interests: Home, Land, Real Estate, Property, Construction, New
    House, Guest, Rental, Garden House, Starter Home, Carcasus House or House Hunting.course of work
    Advertisements are customized for the Facebook and Instagram news tape.Statistics and results:
    The budget for advertising in the Facebook news tape is 303.82 kr.Budget for ads on Instagram - 318,74 kr.In the framework of the budget of 622,56 kr = 71,07$ for the project’s advertising received 41 leads.Given the statistics from the advertising office, the average value of one lead is 15.18 kr = 1.71$.Prices on different traffic channels:
    - Facebook - 10.85 kr = 1.14$;
    - Instagram - 24,52 kr = $2.74
  • Planadoapp.com // Targeted advertising

    Social media advertising
    The English-language advertising campaign on Facebook and Instagram has been developed for the online service of management of exit employees.Geolocation - Europe, South America (except Venezuela and Argentina), Africa (except South Sudan and Somalia), Saudi Arabia, Australia, New Zealand, Indonesia, the Philippines, Thailand, Malaysia, Japan, South Korea

    Goals
    The purpose of the advertising campaign is to gather contacts (name, mail and phone number) of potential customers through the lead form.The target audience
    Following the product, niche and competitors analysis, the following Auditorium Segments were developed:

    1 .Users are 30-65+ years old.They want to facilitate the work of the supervisors to manage the outgoing staff.Behavior: The owners of small enterprises.Posts: Director General, Co-Founder and COO, Co Owner, Owner/Managing Director, Founder, Director, Own Business, Founder/Member, Owner and CEO, Director (business), Business Owner., General Director (Member) or Founder, Founder.2ndUsers between 25 and 65 years old.They want to optimize the work of their outgoing employees.Behavior: Owners of small enterprises or Administrators of Companies.Chief information officer, Chief technology officer, Owner, Senior Vice President, Vice President, Chief financial officer, Director general, Co-Founder and COO, Co Owner, Founder, Director, CEO, Executive Vice President (EVP), Owner and Founder, Chief Technology Officer (CTO), Founder and Managing Director, Head of IT Department, Owner and CEO, Director (business), Information Technology Director (IT Director), Executive Vice President, Managing Director, Director of Information Technology, Technology Director, Operations Director, Branch Office Manager, Chief Information Officer (CIO), Director of Operations, Director of Technology, Information Technology Director, Vice President of Operations, Founder or Managing Director.ThreeUsers between 21 and 65 years old.Similar to the company’s customers.course of work
    Start of the work on targeted advertising - December 2021.A sample of 3 segments of the audience was carried out and 12 unique ads were developed with the aim of Generating Lead.During the conduct, a/b testing was carried out: the banners were updated, the text block and the bets were corrected.The budget for advertising in the Facebook news tape is 11107.75 rubles.for ads on Instagram - 5770,27 rubles.Budget for advertising in Stories - 2354,50 rubles.In the framework of the budget of 19232,52 rubles.For the advertising service, 41 people were received:

    34 people from the Facebook tape;
    5 posts from Instagram;
    2 of the Stories.Given the statistics from the Facebook advertising office, the average cost of one lead is 469,09 rubles.~6,2$.Price in different formats:

    The Facebook tape is 326.7 rubles.and
    Instagram tape - 1154,05 rubles.and
    Instagram Stories - 1177.25 rubles.
  • Olcha.uz // Context Advertising

    Contextual advertising
    About the project
    Olcha.uz is an online store in Uzbekistan.Priority categories for advertising: smartphones, household equipment, automotive electronics and the sale of these goods in a discount.Objectives of contextual advertising
    The purpose of contextual advertising is:
    Increased sales;
    Branding (the increase in recognition)The course of work
    The beginning of the work on context advertising - November 2021.The advertising campaigns have been adjusted to 800 unique ads in Google AdWords, as well as a separate campaign in KMS has been created to increase the coverage of CA.For the quality monitoring of the effectiveness of RK, objectives have been set:
    The URL contains /checkout
    The URL contains /checkout/pay
    Click on the button "Order in a single click"
    - click on the button "Form the order through the discount and the basket";
    - click on the button "Save the card data for discharge";
    - click on the button "Continue (data on the discount card)";
    Creating an account;
    Click on the button “In the basket.”
    Click on the “Please call” button.
    Click on the button “Add to the selected”;
    Click on the phone number;
    Click by email;
    Click on the telrgram button.
    Click on the Instagram button;
    Click on the Facebook button;
    Click on the App Store;
    Click on Google Play.So far, we continue to work on the RK.Every 2 weeks we carry out a/b tests and additional campaign correction:
    - eliminate ineffective advertising sites in the MMS;
    Adding new minus words to campaigns;
    - adjust the rates and budgets for more accurate compliance;
    - add ratio adjustments according to gender, age and type of device;
    - establish a remarketing campaign;
    Redistribute the budget for advertising campaigns, etc.The result:
    CTR on search - up to 15.98%;
    Conversion rate of traffic - up to 13,71%;
    1048 conversions per month at the budget of $980,73 ≈ 74810 rubles.and
    The cost of LID:
    Search - from 0.54$ ≈ 41 rubles.KMS - from $2.27 ≈ 173 rubles.
  • Mastcert.com / SEO

    Search engine optimization
    About the project
    Mastcert.com is the website of the company that provides services for certification and declaration of goods imported to the territory of the EEA.Promotion region: all English-speaking countries, in priority - the United States, Canada, the UK, Australia.Goals of SEO Promotion
    The main objective of the project was to increase the volume of target traffic by bringing out the site positions in the TOP-10 of Google.

    Search promotion work began in June 2021 with a comprehensive website audit, during which a list of comments and recommendations needed to set the engine to correct ranking in search engines.A scheme of optimization (Semantics, Meta-Tags, TZ on a copy with a link) was also developed for 100 key phrases.At the next stage of the work, the semantic core was expanded to 150 requests.The main search engine for promotion is Google, however, the work carried out has led to the growth of positions and promotion of the site, including in the search engine Bing.By December 2021 the optimization scheme was developed in 271 key requests and implemented on 31 pages of the site.For each page of optimization, unique, quality articles are written taking into account the prepared technical task.The result:
    271 requests are promoted to Google and Bing;
    31 optimized pages;
    34% of semantics is in the top 10 in Google;
    33% of semantics is in the top 10 in Bing;
    Traffic increased by 1507%.We continue to work on internal optimization of the site on non-covered target requests, and we also plan to continue to work on external optimization.
  • Imvagency.com.ua // Targeted advertising

    Social media advertising
    About the project
    The advertising campaign on Facebook and Instagram was developed for the staff agency.Geolocation of Ukraine, Czech Republic.Goals
    The purpose of the advertising campaign is to gather contacts (telephone, mail) of potential employees through the lead form.The target audience
    Following the analysis of the product, niche and competitors, the following Auditorium Segments were developed, which are divided by device language (Russian, Ukrainian):

    1 .Without work.Interests: Labour Exchange, Human Resources Agency or Summary;
    Employment: Unemployed or not working.2ndUsers who do not work at the moment.Interests: Money, Exchange Job, Employment Relationships, Career, Unemployed, Overtime Work, Immigration or Income.ThreeUsers who are looking for a job.Interests: Interview, Labour Exchange, Human Resources Agency or Job;
    Job: It does not work yet.course of work
    Start of the work on targeted advertising - August 2021.A sample of 6 segments of the audience has been carried out and 24 unique ads have been developed with the aim of Generating Lead.During the conduct, a/b testing was carried out: the banners were updated, the text block and the bets were corrected.Advertisements are customized for the Facebook, Instagram and Stories news tape.Statistics and results:
    Period 5.08-5.09.21

    Budget for advertising in the Facebook news tape - 4972,58 CZK ~ 16517,2 rubles.~ 198,2€; for ads on Instagram - 1819,97 CZK ~ 6042,8 rubles.of 72.5 €.Budget for advertising in Stories - 4964,04 CZK ~ 16490,62 rubles.77.9 per cent.In the framework of the budget for advertising of the project 11756,59 CZK ~ 39050,62 rubles.~ 468,6€ was received by 650 leads.Given the statistics from the advertising office, the average value of one lead is CZK 18,09 ~ 60,1 rubles.of 0.72 €.Prices on different traffic channels:

    Facebook - 12.78 CZK ~ 42.5 rubles.of 0.51 €;
    Instagram - 49.19 CZK ~ 163.3 rubles.of 1.96 €;
    Stories - 22.16 CZK ~ 73.6 rubles.of 0.88 €.
  • Vklyukin.com // Targeted advertising

    Social media advertising
    About the project
    The German-language advertising campaign on Facebook and Instagram was developed for the exhibition of modern art "Vasily Klyukin: Civilization".The geolocation is Austria.Goals
    The aim of the advertising campaign is to increase awareness about the event and to move to the exhibition site.The target audience
    Following the product, niche and competitors analysis, the following Auditorium Segments were developed:

    1 .Men, 30+ years old, live in Austria.Interested in art, creativity, exhibitions.Interests: Modern Art, Art Museum, Modern Art, Art and Music, Museum, Painting, Imaging Art, Exhibition, Creativity, Art auction, Gallery of Contemporary Art, Sculpture or Painting.2ndWomen, 30+ years, live in Austria.Interested in art, creativity, exhibitions.Interests: Modern Art, Art Museum, Modern Art, Art and Music, Museum, Painting, Imaging Art, Exhibition, Creativity, Art auction, Gallery of Contemporary Art, Sculpture or Painting.ThreeSimilar to the audience of those who interacted with the profiles on social networks.Similar audience (AT, 1%) - Interaction with Instagram.Similar audience (AT, 1%) - Interaction with Facebook.course of work
    Start of the work on targeted advertising - August 2021.A sample of 3 segments of the audience was carried out and 12 unique ads were developed for the purpose of Traffic.During the conduct, a/b testing was carried out: the banners and text block were updated, the bets were adjusted and new settings were added to the audience segments.Advertisements are customized for the Facebook, Instagram and Stories news tape.Statistics and results:
    Period 4.08-6.09.21

    The budget for advertising in the Facebook news tape - 48858,9 rubles.for ads on Instagram - 48963,66 rubles.Budget for advertising in Stories - 48996,04 rubles.In the framework of the budget for the advertising of the project 146818,6 rubles.~ 1704,2€ was received 2568 transitions.The coverage of users - 159742 people saw the advertisement of the exhibition.Facebook - at the budget of 48858,9 rubles.of 57,14 €:

    coverage - 57087 users;
    Showing 136438 pieces.Price for 1 000 covered users 9.93€

    Instagram - at the budget of 48963,66 rubles.of 58,35 €:

    coverage - 53423 users;
    Showing 100648 pieces.Price for 1 000 covered users 10.64€

    Stories - at the budget of 48996,04 rubles.of 56,73 €:

    Capacity: 60400 users
    Showing 123622 pieces.Price for 1 000 covered users 9.41€

    Given the statistics from the advertising office, the average cost of one transition is 57.17 rubles.of 0.66 €.The price of the transition through the different traffic channels:

    Facebook is 43.55 rubles.~ 0.5 €
    Instagram is 98.32 rubles.of 1.14€
    Stories – 51,68 rubles.of 0.59€
  • Ailit.lt // Targeted Advertising

    Social media advertising
    About the project
    The advertising campaign on Facebook and Instagram was designed for a company that is engaged in the collection and processing of materials.Geolocation: Kyrgyz Republic, Kazakhstan, Uzbekistan, Ukraine, Moldova, Georgia, Azerbaijan, Tajikistan, Mongolia, Turkmenistan.Goals
    The objectives of the advertising campaign are:

    increased traffic from social networks to the site (followed in the advertising office and Google.Analytics);
    receipt of applications.The target audience
    Following the product, niche and competitors analysis, the following Auditorium Segments were developed:

    1 .Men aged 18-34 years, living in the city.Bishop and Mr.Osh (Kyrgyzstan), as well as in countries: Kazakhstan, Uzbekistan, Ukraine, Moldova, Georgia, Azerbaijan, Tajikistan, Mongolia, Turkmenistan.They are looking for where you can put car catalysts, metal, ceramic, grinding filters.Interests: maintenance station, car tuning, engine tuning, swallow or chip tuning;
    Employer: Mechanic or Auto Mechanics;
    Job: Car Mechanic, Mechanic, Auto Mechanics, Automotive Service Technician, Automotive Tech, Master Mechanic, Bus Mechanic or Vehicle Mechanic.2ndMen 35-44 years old, live in the city.Bishop and Mr.Osh (Kyrgyzstan), as well as in countries: Kazakhstan, Uzbekistan, Ukraine, Moldova, Georgia, Azerbaijan, Tajikistan, Mongolia, Turkmenistan.They are looking for where you can put car catalysts, metal, ceramic, grinding filters.Interests: maintenance station, car tuning, engine tuning, swallow or chip tuning;
    Employer: Mechanic or Auto Mechanics;
    Job: Car Mechanic, Mechanic, Auto Mechanics, Automotive Service Technician, Automotive Tech, Master Mechanic, Bus Mechanic or Vehicle Mechanic.ThreeMen aged 45-60 years, live in the city.Bishop and Mr.Osh (Kyrgyzstan), as well as in countries: Kazakhstan, Uzbekistan, Ukraine, Moldova, Georgia, Azerbaijan, Tajikistan, Mongolia, Turkmenistan.They are looking for where you can put car catalysts, metal, ceramic, grinding filters.Interests: maintenance station, car tuning, engine tuning, swallow or chip tuning;
    Employer: Mechanic or Auto Mechanics;
    Job: Car Mechanic, Mechanic, Auto Mechanics, Automotive Service Technician, Automotive Tech, Master Mechanic, Bus Mechanic or Vehicle Mechanic.course of work
    Start of the work on targeted advertising - May 2021.A sample of 3 segments of the audience was carried out and 12 unique ads were developed for the purpose of Traffic.Additionally, the Facebook pixel was set to gather the retargeting audience.During the conduct, a/b testing was carried out: the banners and text block were updated, the bets were adjusted and new settings were added to the audience segments.Advertisements are customized for the Facebook and Instagram news tape.Statistics and results:
    Period 17.05-18.06

    The budget for the advertising campaign on Facebook is 86.80 €.The budget for ads on the Instagram news tape is 86.35 €.In the framework of the budget of 173.15 € for the advertising of the company was received 32 leads:
    13 people on Facebook;
    19 people on Instagram.According to the statistics from the advertising office Facebook and Google Analytics, the average price of a lead is 5.41 €.The price of the application through the different traffic channels:
    Facebook is $6.67
    Instagram is $4.54.
  • Rawbuiltconstruction.com.au // Processing of quests

    Lead generation and sales
    About the project
    The company specializes in the construction "under key" and renovation of houses, as well as apartments.Gold Coast – Brisbane, Australia.The target audience
    Customers from the age of 30 who plan or have children, and people after the age of 50.Moving to Gold Coast from Sydney or Melbourne, interested in architectural design and interior design.Customers often have a credit line from the bank.The task
    Get interested leaders with division by type of services (building, renovation) and their further conversion into customers of the company.course of work
    A quiz is a tool for receiving applications that covers a large audience.It allows you to identify needs, qualify and engage customers.In the course of the task, it was decided to create two separate English-language quests for each service.Construction quests decided to place on the main landing of rawbuiltconstruction.com.au.
    For the renovation, a quiz was created with its further placement on a specialized landing on the repair of rawbuiltconstruction.com.au/renovation.

    The quests are created with the help of the designer Marquiz.In the first question, we conduct the segmentation of users on those who already have an architectural project at home and those for whom it needs to be created.Additionally, the guarantees and the photo of the founder of the company were placed in the top right block.This question is optional, adding the possibility of missing it “son skip”.If the user already has a finished architectural project and he can send it - an additional question with the possibility of downloading the document will be opened.The conclusions
    Quotes help qualify the future customer and increase conversion.They can be used both individual landing pages and as a conversion add-on to the site/landing.
  • UnionMetr // Development of neyming and logo

    Website development
    Customer: Property Agency

    What has been done:
    Development of the positioning of the company
    Neyming
    Logotype

    Task: Help in launching a new brand for a specialized real estate agency.Previously, the customer worked under the brand of the partners "Society of Builders", but it was decided to create its own brand and launch a comprehensive promotion on the geolocation of Rostov-on-Don and the region, with further expansion to Krasnodar, Sochi, Voronezh and other cities of the Russian Federation.Preliminary analysis: Our customer is not just a real estate selection agency, they are builders themselves and see a broader picture of the new-building market.For their customers, they provide a free selection of housing from reliable builders, at a real market price and with 100% legal accompaniment.Consulting on the market conditions and discussing with the builders the reduction of the price under the customer's task.Target audience: Young families; customers who plan to purchase a child’s home or for subsequent re-sales/support.The stage 01.Positioning of the brand


    The company called for the development of the brand positioning for the Rostov-on-Don market with further expansion of the geography of presence.The task was to show that the company’s services are not a standard set of a typical real estate agency, but a comprehensive approach to the selection of apartments:
    - objective information on builders, infrastructure, construction and delivery plans;
    - consultation of experts of the company who specialize in the necessary type of real estate;
    negotiations with the manufacturers on the price decrease;
    - full legal accompaniment, assistance in receiving mortgage and the use of maternal capital, certificates.Positioning expresses the basic motivation of the company's activities - care for the customer, the solution of his " pain" search for the apartment, taking on all questions on selection and layout.The company fully takes into account the interests of its customers, their wishes and goals.It does not take interest from customers for services, but at the same time acts exclusively on their side.The stage 02.Neyming

    After writing the positioning, we began the stage of development of the neyming.Based on the interests of the CA, they developed several names for the company:

    1 .I can buy - initials of the owner of IOG+u in connection with the main target action Buy indicates a positive background in settling housing issues, thus the name sounds like "I can buy".The minus is a fairly simple name that does not fully reveal the uniqueity of the company.2ndNovoSell - a word game from Novosell (the man who recently moved/settled), as well as Englishism for recognizability - Novo from Novostru, Sell - from selling.The problem is that even on the Rostov market there is a company that works in this niche with a similar name.ThreeSpektRRoom - from the synonyms Multiple, Diversity and English.Room is a set of rooms.Through further analysis, they developed a modern name that emphasizes the company’s expertise (not the brushing and screaming) and emphasizes the attention on the brand’s main mission – to unite families, the community of neighbors; the beginning of a new stage in the life of customers.The stage 03.Development of the logo

    The logo consists of two elements: graphic and text.For the lower text block, the modern font "Porsche" with the upper register was used to emphasize the topic of height, multi-storey.The upper block has a graphic element that resembles new buildings with an emphasis on the diversity of choice for the client (left part is slightly lower than the right).The conclusions
    The comprehensive approach enabled the creation of a proper brand positioning in the market and tools for interaction with the CA.Positioning expresses the basic motivation of the company’s activities – customer care, reliability, openness and professionalism.
  • The Boosting Service / SEO

    Search engine optimization
    Role
    Search Engine Optimization Expert

    Project Goal
    About the project
    Boost Hub is a company that provides B2C gaming services.Promotion region - USA.Main Target
    Google TOP-10 for conversion keywords.more

    Solution
    Processes
    Work on search promotion began with the development of an internal optimization scheme:
    Gathered semantic core for 200 keywords
    The structure of the site
    Created metatags
    developed technical tasks for copywriting with internal cross-linking.For the next two weeks, we were engaged in writing optimized articles for the site and implementing a site optimization scheme and technical SEO settings.In the next two months, we expanded the website optimization to 150+ new keywords.Results in just three months:
    500 keywords are promoted in Google and Bing
    38% of semantics is in the Google TOP-10
    190 keywords ranked in the Google TOP-3

    Business Owner Testimonial:
    Vladimir - Business with 10-99 Employees - SEO for Gaming Services:
    I want to thank WestWebArt for the work on SEO optimization of the site with an English-speaking audience.Three stages were carried out, and a report on the work done was always prepared for each step.It is convenient that the guys are always in touch and quickly answer questions.We will work with you again.”
  • Ln-Print is a company that sells industrial printers / Targeting

    Social media advertising
    Role
    FB, IG, LinkedIn, Twitter Lead Generation Expert

    Project Goal
    About the project
    Ln-Print is a company that works in B2B and sells industrial printers for printing on walls.Promotion region - UK.Main Goal


    Solution
    First of all, we analyzed the current situation.Therefore, we’ve developed the following Audience Segments for further promotion:
    1 .Developers
    Interests: Building, Construction, Home construction or Building material
    Job title: Building Construction Contractor, Construction Project Manager, Building Contractor, General contractor, Builder, Construction Supervisor, Construction engineering, Civil Engineer/Project Manager, Civil Engineering Manager, Civil Engineer, Civil Engineering Designer, Civil Engineering, CIVIL Engineers or Architecture ;
    Industry: Construction and Extraction or Architecture and Engineering.And must also match:
    Interests: Printing, Printing on demand, Design, Drawing, Interior Architecture, Interior design, Creativity, Modern architecture, Painting or Sketch (drawing).2ndPaint Specialists
    Interests: Modern art, Visual arts, Decorative arts, Spray painting, Sketch (drawing), Paint, House painting and decorator, Primer (paint), Drawing, Paint roller or Maintenance, repair, and operations
    Job title: Painting Contractor, Paint Specialist, Paint Supervisor, Painter Supervisor, Painter Apprentice, Painter Helper or Painter Assistant.And must also match:
    Interests: Interior design or Interior architecture.ThreeInterior designers
    Field of study: Interior Design & Decoration, Interior Design/Art or Interior Design;
    Employers: Interior Designer, Interior Designs or Art & Interior Design;
    Job title: Interior design, Interior Designer/Owner, Interior Design Consultant, Architectural designer, Commercial Interior Designer, Interior Design Coordinator, Architect/Project Manager, junior Interior designer, Kitchen Designer, Kitchen and Bath Designer, Kitchen/Bath Designer or Furniture designer;
    Industry: Installation and Repair Services.Then we made 24 customized ads for different placements (Facebook Feed, Instagram, LinkedIn, Twitter and Stories).Later weined the campaign made A/B tests every two weeks - changing banners, target audiences and, texts, and others to improve conversion rate and reduce cost per lead.Test period results - Average Cost per Lead:
    Facebook – $20 and $6
    Instagram – $20
    Linkedin – $142
    Twitter – $3.3
    Min cost per device is $15K.
  • Electronic store of food supplements / Google Ads

    Social media marketing
    Role
    Google Ads Lead Generation Expert

    Project Goal
    Reduce the cost of leads
    Increase the return on investment via Google Ads.Solution
    Victor, the owner of "Secrets Of The Tribe" (later the owner of a network of 4 nutritional supplement sites), appealed for help back in 2018:

    First of all, we analyzed the current situation.Then, we made sure that the advertising campaign set up by the business owner was unprofitable, as it attracted customers at the cost of $118 per lead.Therefore, we set up new advertising campaigns in Google Ads for Search and GDN for 400 search keywords and 400+ advertisements.We used conversion search phrases that indicated an interest in the product type, properties, and components.That is, we worked out direct and indirect demand.Immediately after the advertising campaign launch, we received a qualitative increase in results.We continued to run A / B tests every two weeks to optimize the cost of customer acquisition.As part of the A/B tests, we changed graphic creatives, text descriptions of ads, headlines, etc.All this led to the fact that over time we abandoned the GDN and focused all their attention on Search advertising campaigns in Google Ads, but expanded them with branded, dynamic, and custom ads.Later, we tested and advertised for new sub-directions of this business, so they were presented on the other company sites.We've worked on Victor's projects for more than four years, and here are the average statistics for the last 11 months:
    – Advertising budget – $20564
    - The number of attracted leads - 4556 pcs.– Average cost per lead is $4.51

    Considering that, on average, one new lead brings in sales of $24.1, and about 30% of customers become regular and buy the company's products four more times, we understand the actual LTV of a lead in the amount of $53.Thus, by paying $4.51 for a new lead, the company ensures earnings of $53.ROI = 1075%

    Business Owner Testimonial:
    Victor Gribtsov - Business with 10-99 Employees - Lead Generation for eCommerce:
    I work in the USA.I was looking for a performer with experience and positive feedback.The choice fell on WestWebArt.I ordered the setup on Google Ads.People are always online - you can ask them even the most stupid question.They will explain everything!I liked the humanity and efficiency.
  • Beauty services in New York / Facebook Ads

    Social media marketing
    Role
    Lead Generation Expert

    Project Goal
    Eyelash extension beauty salon in New York, USA.Main Goal
    Collect potential customers' contacts (name and cellphone number) through a lead form.Solution
    Processes
    We've developed the following Audience Segments for further promotion:
    1 .Women 18-50 work within a radius of 1.5 km from the salon.I am looking for an eyelash extension salon with excellent service near work.Interests: Eyelash Extensions, Eyebrows or Permanent Makeup2ndWomen 25-50 live in New York.They are looking for an eyelash extension salon with excellent 24/7 service, where everything will be done efficiently and quickly.Interests: Small Business, Entrepreneurship, SME, Business, Sole Proprietor, Joint Venture, CEO, CFO, Top Management or Executive Director.Behaviour: Small business owners.ThreeWomen 18-24 live in New York.Although they are looking for a popular eyelash extension salon with constant promotions and discounts, they want high-quality eyelash extensions at an affordable price.Interests: Student, Higher education, University, Higher education, Education, Teaching, Bachelor's degree, Master's degree, Undergraduate degree, International education, Undergraduate education or International students.Level of education: Student.4 .Women 18-35 live in New York.They are looking for an eyelash extension salon with excellent service, where everything will be done efficiently and quickly.Interests: American Top Model, Model (profession), Modeling Agency, Photoshoot, Fashion show, Supermodel, Fashion (magazine), New York Fashion Week, Spa or Beauty.Employer: Modeling agency, Freelance model, Freelance model, Modeling or Promotional model.Position: Photo model, Supermodel, Modeling or Promotional model.and 5.Women 18-55 live in New York.Looking for a salon where you can quickly and quality eyelash extensions before the upcoming trip?Interests: Travel, Tourism, Beaches, Resort, Summer vacation, Sea, Vacation, Spa, Beauty salons, Eyelash extensions, Eyebrow or Permanent makeup
    Behaviour: Frequent travellers or regular travellers abroad.6 .Women 18-55 who have a birthday live in New York.They are looking for an eyelash extension salon to be irresistible on their holiday.Event from life: Birthday is coming soon.Interests: Eyelash extensions, Beauty salons, Mascara or Eyelashes.Then we made 24 customized ads for different placements (Facebook Feed, Instagram, and Stories).Later weined the campaign made A/B tests every two weeks - changing banners, target audiences and, texts, and others to improve conversion rate and reduce cost per lead.Test period results:
    - Leads received - 40 pcs.- Average Cost per Lead - $5.5
    - ROAS + 2000%

    Therefore, we consider the test period successfully completed - other results under NDA.

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