The best freelancers
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Contextual advertising · Online stores and e-commerce
Kharkiv, Ukraine
175
Contextual advertising · Search engine optimization
Ivano-Frankovsk, Ukraine
27748
253 0
I will share my Upwork profile in private messages.✅ 500+ projects completed ✅ 2500+ hours paid
Core expertise and tools that I use:Сontextual advertisingDisplay advertising (GDN, YouTube)Google Merchant Center (product advertising)Social media advertising (Facebook, Instagram, TikTok, LinkedIn)Remarketing (+ combination with social media)Google Analytics, Facebook Pixel, Google Tag ManagerFunnel Chatbots - Leeloo, manychat, chatfuel, mobilemonkey, textback, bothelp, smartsender (on platforms only)Sales Funnels, Campaign Automation, Messenger Sales FunnelsLanding OptimizationEmail newsletter, Email marketing
Languages: Ukrainian, Russian, English.
Created and maintained advertising accounts, auto-sales funnels and optimized SEO for websites in the following niches:
MovingReal EstateE-commerceBooksAutoOnline schools / online coursesSport/FitnessLaw/Legal services
⚡ Setting up contextual advertising in Google Ads
Bonus: a promocode from me for 1500 UAH for advertising on Google for new accounts!
1. Discussing your business, advertising budget, expected results and campaign goals.
2. Creation of a campaign from scratch without Google recommendations in order to customize ads as much as possible and use all the opportunities for your business.[Gives you the opportunity to significantly reduce the cost of a click and conversions, as well as full control over the company. ]
3. Selection of all possible options for target and commercial keywords based on your budget and goals.[Increases the number of clients]
4. Selection of negative words.[Removes unnecessary clicks and requests, and therefore reduces the cost per conversion]
5. Using filling out all key Extensions in advertising:- Call Extension- Sitelinks Extension (submenu)- Location Extension- Structural Data Extension- Sale Extension- Price Extension- Application Extension (only if you have an app)- Message Extension (if possible)[Increases the size of your ad and provides additional information, which means it increases clicks from 20% to 45%]
6. Selecting the right Bidding for your company based on your goals.[Gives you full control over how much you spend and what you get]
7. Structuring your company based on keywords and goals.[Makes it possible to track and optimize only what we need. So it reduces the cost of advertising and conversions]
8. Writing targeted and selling texts for advertising. Filing out all additional headings and descriptions.[Increases the size of your ad and provides additional information]
9. Writing / editing texts and the general view of the landing / page of the website the advertising is done for.[This is just as important as creating ads. Correct texts and the type of page a person comes to directly affect conversions]
10. Analytics implementation to the website. Setting up conversions and goals in Google Analytics and Google Ads for tracking actions and campaign optimization:- Integration with Google Search Console- Integration with Google Ads[Makes it possible to monitor and optimize the average cost per conversion, which means it will reduce advertising costs]
11. Analysis of the campaign based on the results and suggestions for optimization based on:- Time: by hours and days- Groups of keywords or single words- Locations: by regions and cities- Cost of conversions and clicks- Interests and characteristics of users: age, gender, hobbies[Key Point: Reduces Ad Costs and CPC by several times]
⚡ Setting up targeted advertising on Facebook/Instagram
What is included in the price:Creating a video for advertising (increases the number of clicks by at least 2-3 times)Creating a selling text (increases click-through rate by another 30-60%)Setting up Facebook Pixel (to optimize the campaign for sales)Creation of a correct and scalable campaign structure (for budget optimization and sales automation)Setting up and creating custom audiences and conversions (to create a base for retargeting and LookLike audiences)Competitor analysisAnalysis of client’s pains and needs to create a USPCampaign optimization and spin-up based on the results of the first 10 days
Next stage:
New creatives creation (to avoid banner blindness, i.e. the client will already get used to the current videos and will not click)Retargeting and dynamic retargeting (to get the best results for the least cost)Using LookLike audiences (to increase sales and reduce advertising budget)Campaign scaling (other audiences, other landing pages, etc.)Campaign optimization and spin-up based on 30-day results
Advertising and marketing:
What is included:Audience segmentation: find the most effective audience and use itAnalysis of customer problems and needsAnalysis of competitors and market complexityCreation of a unique selling proposition based on customer needsAnalysis and implementation of presales and profit maximizers (cross-sell, up-sell, maximizers)Creating Your Customer Journey in the Sales TunnelCreation of selling and non-skimming articles/notes with a click-through rate of 80% or higherScripting a video, if possibleCreating a selling text at each stepCreate images for articles/notes and posts at each stepLanding Page Optimization/CreationOptimizing or creating a Thank You pageMafia Proposal optimization/creationCreating a trade tunnelIntegration with Google AnalyticsIntegration with Google Tag ManagerIntegration with your CRM
To optimize the page for SEO, I will do the following:
TitleMeta descriptionTags H1-H4Alt tagsURLContent (if needed)Internal and external linking (where possible)Creating a submenu (Google loves this)shema.org structured data optimization (you will have the opportunity to get a snippet + this will increase your article in the Google’s eyes)Keywords research for a single page
⚡️ And many more that I can't list here
You will see before and after changes in a separate file so you can check and edit the text before I change it on the website.
On-page SEO:
I have access to premium tools like Ahrefs and SE Ranking so I can easily check your site for any issues, check your backlink profile, check your competitors and suggest the best keywords.
Keyword ResearchKeyword Difficulty AnalysisWebsite structure analysisURL parsingTitle and meta tagsHyperlink to contentInternal linkAlt tag optimizationAnchor text optimizationFixing 301 redirect Fixing 404 pagesFixing HTTPS/HTTP ErrorsRobot.txt optimizationSite optimization
⚡️ And many more that I can't list here.
Off-page SEO:
I provide only quality backlinks at an affordable price. Please check the list below for all the information about backlinksHigh DA 20+ (no spam)Contextual links (important for Google)Unique articles (no copy strike from Google)Unique domains (more domains = more weight for your website)100% verified live linksDetailed report (you can check every link I create)
Speed optimization:My checklist for optimizing your website speed:Reduce image sizeMinify CSS and JS filesEnable cachingEnable DNS prefetch queriesPut js files in the footer and header of your websiteRemove query strings from static resourcesCDN (if needed)Reduce the number of DNS queriesAdd expire headersInstall and/or configure a professional caching pluginOptimize themes and plugins for better performanceOptimize and clean up your database safelyCheck the website for errors and malicious codeDisable Unwanted Features in WordPressLimit and/or Disable WordPress RevisionsSetting up and/or configuring a content delivery network (CDN)Provide professional advice on how to improve your websitePlus various custom optimizations based on individual websites
I am easy to work with and will be available 24/7 for daily reports. I have worked with clients of all sizes and industries and would love to work with you.
We can connect via Skype, Zoom or phone to discuss the best solution for your project.
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Tags: google ads, google adwords, google analytics, google tag manager, sales funnel, chatbots, facebook ads, instagram ads, smm, ppc, crm, chatfuel, mobilemonkey, mobile monkey, leeloo, manychat, hubspot, amocrm, amo crm, send pulse, sendpulse, mailchimp, salesforce, clickfunnels, email marketing, google advertising, contextual advertising, social media advertising, facebook advertising, instagram advertising, sales funnels, auto funnels in instant messengers, email marketing, mailing, chat bots, google analytics, google tag manager, smm, seo, seo, seo promotion, seo optimization, semantic core collection, technical optimization, technical SEO, EAT, YMYL, microdata, word search, keyword research
Lead generation and sales · Customer support
Kyiv, Ukraine
Upwork | Linkedin | Automation | LeadGeneration | Appointment | BizDev | Sales
1270
9 0
Summary
Short Bio: Ph.D., Master's degree in HR. Master's degree in foreign languages. Rotary International member.
Alumni at Nigel Ashford’s School (Stockholm, Sweden) and International Servant Leadership Academy (Portland,Oregon, USА).
As a leader, I'm passionate about empowering my team to deliver exceptional results and drive revenue growth for the business. I specialize in developing and executing lead generation strategies that align with my clients’ company's goals and customer needs. With a strong focus on collaboration and data-driven decision-making, I foster a culture of continuous improvement and innovation.
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Experience
Chief Marketing Officer
EvaCodes
Jan 2022 - Present (1 year 10 months)
Challenges
Lots of profiles and manual bidding
High cost of leads
Not bringing leads to sales
Upwork is the only sales channel
Lack of communication system and appointment setting
Manual work and manual reporting and statistics for performance analysis
Solutions
Automation of Upwork work through the service optimization of the lead generation team from 12 to 2
people
Optimization of lead costs by each niche
Analysis of dashboards and results for each lead and direction
Creating an outreach as an alternative lead generation channel.
Setting up cold outreach 24/7 using VPS
Separated appointment setting into a separate area with a responsible communication manager
Automation of all processes of the cycle from lead generation to sales
Results
$300k+ in revenue from Upwork
An automated bidding system with fewer people
50+ happened calls per month
Optimization of the campaign budget to reach the cost per lead of $60.
10+ happened calls with outreach leads per month
Automated interaction of Upwork, CRM, and calendly with the output of results to the meta-base
dashboard
Positive ROI on all channels and return on investment with profit.
Services: Gigradar, Snov, Intercom, Linkedhelper, Waalaxy, Dripify, WeConnect, Upwork, Linkedin, Outscraper, Appolo, Pipedrive, Zapier, Metabase and others.
The team under my management: 3 lead gens, 2 appointment setters, 2 researchers.
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Lead generation and Sales, BDM
My Infinity Games
Jan 2022 - Aug 2023 (1 year 8 months)
We are a group of talented professionals united into one young team in the field of games,
web/mobile/art services avoiding big companies’ bureaucracy.
Challenges
Creating lead generation processes for a new game development company
Lack of a team
Small start-up budgets
Solutions
I focused on two channels - Upwork and LinkedIn
Automated processes that would compensate for the lack of a team
Minimized costs through proper targeting
Results
Launched lead generation and sales
Got new customers
Returned investments into lead generation
Automated processes
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Business Development Specialist
Piligrim IT
Jan 2022 - Aug 2023 (1 year 8 months)
Piligrim IT is a Ukrainian software development company that provides a quality product in a short time
in the most popular areas.
Challenges
Creating lead generation processes for a new outstaffing company
Lack of a team
Small startup budgets
Solutions
Focused on upselling and linking
Minimize costs through proper targeting
Results
Got new customers
Returned investments into lead generation
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Lead generation and Sales
ImaginusVR: 3D/VR/AR solutions, 3D models and visualizations, animations, NFT
2021 - Dec 2021 (1 year)
Resolving all issues, and communicating with employees, partner companies, and others. Live and
write communication on behalf of the CEO to ensure the implementation of work processes. Contractor
management and project participation. Networking and searching for CEO partners in the USA,
establishing communication and acquaintance with CEO. Lead generation and sales. Representation of
the company at all levels. Maintaining and filling the calendar, and preparing drafts of presentations and
speeches, texts, and scripts. Keeping accounts in social networks and maintaining company accounts
and writing expert articles.
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Sales And Marketing Specialist
MagazynOnline
2020 - 2021 (1 year)
Created and made a profitable e-commerce project of a small store aimed at the audience of small
towns and communities of Ukraine.
Fully provided: legal and accounting model, marketing and advertising.
Created a sales department, marketing and reporting system.
Chief Executive Officer
Одісей - Розумний турагент
2011 - 2020 (9 years)
Field of activity: travel organization. For 10 years he brought the project from scratch to a good,
successful boutique company for international tourism.
Business Development Manager
CAC Corporation
2010 - 2011 (1 year)
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Education
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National Pedagogical Dragomanov University
Doctor of Philosophy - PhD, Political Communication
2010 - 2015
Regional Management Academy
Master's degree, HR and business
2010 - 2015
Kyiv National Linguistic University
Master's degree, Foreign Languages and Literatures, General
2005 - 2010
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Licenses & Certifications
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Top Rated Specialist in Leadgeneration and Sales - Freelancehunt.com
https://freelancehunt.com/freelancer/kravtsenyuk.html
B2B Sales in IT Course - Sales Talk
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Languages
Fluent/Advanced: English
Native or bilingual proficiency: Ukrainian, Polish
Intermediate: German
Pre-Intermediate: Latin, Gothic
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Projects
bereklamosnegerai.lt. . .... . .[Upwork, Linkedin, Sales, Calls, SEO, SMM] piligrim.pro. . . . . . . . . . ......... [Upwork, Linkedin, Sales, Calls, Interviews, Outstaffing, Content strategy] evacodes.com. . . . . . . . . . . . . . . [Sales, Calls, Interviews, Outstaffing, Intercom, Expandi, Zapier, Upwork, Linkedin] imaginusvr.com . . . . . . . . . . . . .[Leadgeneration, Sales, Upwork, Linkedin] odisej2012.com . . . . . . . . . . . . .[HTML, CSS, PHP, Wordpress, JS] lifestylemedia.biz . . . . . . . . ... [HTML, CSS, Adsense, Google Analytics, JS] magazynonline.com . . . . . .... [HTML, CSS, E-commerce, Google Ads, JS] Italy.odisej2012.com . . . ... . . [HTML, CSS, Javascript, Google Forms, JS] FromUa.ae . . . . . . . . . . . . . . . . . [Facebook Ads, SEO, SMM, PPC] Radius Dent . . . . . . . . . . . . . . . . [Facebook Ads, SEO, SMM, content] Avtoklassica Retro Car Shop . . . [Facebook Ads, SEO, SMM, content] https://www.pray4ukraine.world [Support, NFT, Blockchain] https://neskoromnayadigital.com [Upwork, Linkedin, Leadgeneration, Sales, Assistance] https://myinfinity.games . . . . [Upwork, Linkedin, Sales, Calls, BDM] https://valkyrie.wtf . . . . [Upwork, Linkedin, Sales, Calls, BDM]
Skills: Expandi · Sales & Marketing · Appointment Scheduling · Setting Appointments · Mail · Zapier · Intercom · Customer Relationship Management (CRM) · Blockchain · Direct Sales · Start-ups · Upwork · Linkedin Marketing · Cold Calling · Leadgeneration · New Business Development · Marketing Sales & Marketing · Product Development · Leadership Development · Staff Development · Sales Processes · Presales · Strategic Planning · Upwork · Linkedin Marketing · Direct Mail · Cold Calling · Leadgeneration · New Business Development · Business Development · Sales · Marketing Strategy
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Workshops and training
1) Udemy "Sales Greatest Closing Techniques Close Like A Machine Tutorial" - 2022.
2) Udemy "The blockchain and cryptocurrencies, NFT" - 2022.
3) HTML/CSS/Photoshop/SEO/SMM IT Course
2020-2021 | Kyiv, Ukraine
4) «Servant Leadership Program»
Co-Serve International, USA
2009-2010 | USA
5) Young Leaders Forum
Solidarity Express
2008 | Krakow/Warsaw, Poland
6) Python Fundamentals by Udemy - 2022.
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Soft skills Communicable Responsible, punctual, stress-resistant Fast learner Stoic philosophy fun Team player
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1. Creation of stores on Prom.ua on a turnkey basis (links in the portfolio)
2. Setting up the Pro Sale advertising campaign for stores on prom.ua
3. Compilation of a semantic core for Google.
4. Creation of high-quality content for sites - LSI-copyright, SEO-texts, selling and information pages.
5. Content filling sites WP, Joomla, Prom, Open Cart
6. Knowledge of HTML, CSS.
7. Development of one-pagers - landing pages.
Wide range of work topics: cars, car service, auto parts and repair materials, green energy and innovative technologies, industrial production, IT technologies, electronics, technology equipment, machines, tools, construction and geodetic research, logistics and transport, B2B and B2C sales, marketing and management, finance, economic analytics, jurisprudence (economic and civil law), tourism, etc.
I will be glad to cooperate!