The best freelancers
14
309
230
2662
12 0
668
4 0
Marketing team lead / Head of Growth
Hello!I am a happy son, brother, husband, father, and friend from the very center of Ukraine.
My experience with digital marketing began eight years ago at the university when I was studying to be a producer in Kyiv. I studied a vast amount of branding, advertisement, public relations, and traditional marketing.
My last position was as a Growth Manager at a Canadian digital marketing agency.I am interested in leadership and effective team management. I am inspired by fresh ideas, ambitious people, and innovative products that create trends.
Hobbies: I’m in love with NLP (Neurolinguistic programming), studying emotional intellect, learning how people think, and everything that affects behavior and decision-making is exciting for me.
EXPERIENCE
January 2014 — Today
Senior digital marketer | Head of Marketing (tech)
• Worked primarily on IT companies, online education, business automation, digital agency, and hr-tech projects.• I launched projects and optimized marketing work in B2B and B2C segments.• I have experience creating the right key messages and promoting business online via omnichannel digital strategy.• I can analyze the situation with reliable data and turn conclusions into growth points for a business.• I have experience and proven skills in management and business.
SKILLS
• Management of marketing teams;• Market and competitors analysis;• Testing hypotheses; Product strategy;• UX Design of sales funnels;• Setting up complicated analytical systems;• Technical specifications for developers;• Creating omnichannel marketing systems and their automation;• Building and setting up communication channels with audiences;• Marketing strategy, PPC, SERM, SEO, SMM, CRM, Content, PR;• E-mail marketing, E-mail base segmentation;• B2B Lead generation, Facebook Ads, Google Ads.
TOOLS
AI: ChatGPT, Midjourney, Sintra, Preplexity,Google Analytics, Google Ads, FB Business Manager,Serpstat, Snov.io, Ahrefs, SEMrush, Trello, Slack, Adobe CC,Excel, Bitrix24, Notion, Basecamp Zoho CRM, OpenCart, WordPress, MailChimp, Sendpulse, ManyChat,GetResponse, Smartsender, etc.
EDUCATION
2014 — 2018Bachelor’s degreeManagement of show business (producer)University of Culture & Art / Kyiv, Ukraine
2022 — 2024Master’s degreeManagement of business (e-business)Academy of Management / Opole, Poland
CERTIFICATES
Google Ads, Google Analytics, Facebook Ads, Business Analyst Advanced, Zoho CRM
I am confident that my skills and experience could makea significant contribution to your company.
Thanks for your consideration!
337
0 0 1
Marketer, content marketer. Have knowledge and experience in graphic and web design, copywriting skills, SMM, e-mail, and inbound marketing.
I specialize in:
● development of content plans
● preparation of commercial offers
● developing a company/product presentation
● marketing research
● compiling text and graphic content for the site
● design of polygraphy and design of simple web pages
and other specialized tasks
Software Skills:
Graphic editors: Adobe Photoshop, Adobe Illustrator, Figma
CRM: Bitrix24
Site management: ModX, WordPress.
E-mail newsletters: MailChimp
Analytics: Google Analytics, FacebookAds, WordStat, SimilarWeb, Serpstat, etc.
Higher education:
Marketing (specialist), red diploma. DNU them. Olesya Gonchara
Economics and management of the national economy (postgraduate studies). DNU them. Olesya Gonchara
Additional education (view certificates):
Fundamentals of Digital Marketing, Google Digital Workshop, 2020
Design Basics, Creative Practice, 2020
Working with Photoshop, Creative Practice, 2022
Working with Figma, Creative Practice, 2022
Inbound Marketing, HubSpot Academy, 2022
Web Design Basics, Creative Practice, 2022
Internet Marketing, Campster, 2022
89
Website development · HTML and CSS
Odessa, Ukraine
Expert WordPress developer | 150+ projects
Expert WordPress developer | Figma to WordPress theme conversion (ACF)
I know how to create a high-quality, fully editable, responsive, pixel-perfect, and fast Wordpress site (theme) from your design using the ACF plugin.
My goal is to help you! With almost 5 years of experience in creating sites and a strong background in web development, I can create for you a new Wordpress site (theme) from scratch, or update/fix your existing project.
⚡️ Your project is unique to me, so you can be confident that I won't use any pre-made theme, ready template/site, or use a page builder to create your project. I will create your project according to your design and requirements from scratch. I clearly understand how to create a high-quality site and test (QA) all my projects before showing them to clients. I realize how it's important to know the project status, so during the development I will update you regularly - so that you are always up to date on what is happening.
SERVICES
Custom Wordpress theme development from design/mockup using ACF;
Figma/XD/PSD/InDesign to Wordpress theme;
Multilingual Wordpress site using Polylang;
WooCommerce;
HTML/CSS markup (landings, corporative sites, e-commerce websites, etc.);
Figma/XD/PSD/InDesign to HTML/CSS;
Pixel Perfect markup;
Update/fix your theme/site/project;
Wordpress plugins installation/setting up;
Website loading speed improvement;
Wordpress consultation and help;
Uploading site on the hosting;
Basic SEO optimization;
' !
Despite the ongoing Russian aggression in my country, I continue to deliver high-quality work to my clients while supporting the Armed Forces of Ukraine with part of my earnings. Work with me and make a difference!
Last updated: May 9, 2023
HIGHLIGHTED SKILLS
Wordpress, Wordpress theme, Wordpress developer, Wordpress theme creation, Wordpress theme customization, Wordpress site, PSD to Wordpress, Figma to Wordpress, Adobe XD to Wordpress, Indesign to Wordpress, PSD to HTML, Figma to HTML, Adobe XD to HTML, Indesign to HTML, Wordpress theme from scratch, ACF, ACF PRO, Advanced Custom Fields, Multilingual Wordpress site, Polylang, WooCommerce, Woocommerce, Update Wordpress theme, Fix Wordpress theme, Wordpress plugin, PageSpeed Insights, Wordpress loading speed, Wordpress consultation, SEO, Yoast SEO, Markup, HTML, HTML/CSS, CSS, CSS3, SCSS, SASS, Less, js, JavaScript, jQuery, Ajax, PHP, Twig, Timber, Bootstrap, Flexbox, CSS flexbox, UIkit, gulp, grunt, webpack, tars, Vagrant, Docker, Github, Bitbucket, Gitlab, git, Figma, Avocode, Adobe XD, Adobe Photoshop, Adobe InDesign, Contact Form 7, WPForms, Gravity Forms, Ninja Forms, Yoast SEO, All in One SEO, Classic Editor, All-in-One WP Migration, Duplicator, WP Migrate, Redirection, WP Mail SMTP, WP Fastest Cache, CookieYes, Autoptimize, PageSpeed Ninja, WPS Hide Login, Cookie Notice & Compliance for GDPR/CCPA, Custom Post Type UI, W3 Total Cache, WP-Optimize, SVG Support, File Manager, Smush, Carbon Fields, Options Tree, Breadcrumb NavXT, The Events Calendar, Safe SVG, Imagify, WPML, WP-PageNavi, Post Types Order, Mailchimp, Category Order and Taxonomy Terms Order, AddToAny Share Buttons, AMP, Max Mega Menu, Gutenberg, Theme My Login, AffiliateWP.
105
I am a General- executive virtual assistant.I help busy Small and Medium business owners work on their online tasks so they can focus more on what matters most.
I am not a marketer, I’m not an expert on sales either. I do have a Bachelor’s degree however it is not related to marketing and as I decided to change my career path I attended online course specifically General Virtual Assistant training.
In fact, the only thing I consider myself an ‘expert’ about is being exceptional virtual assistant.
Here are some of the tasks I was trained, and I’m capable of doing;
Managing and collecting data
Content Marketing research
Managing WordPress Website (uploading blog posts, Creating Images)
Creating Social Media Images ( Posters, Memes)
Managing Email campaigns ( Mailchimp)
Managing Linkedin Profile Account
Build engagement and trust via Social Media platforms
Manage Youtube accounts (edit videos, create thumbnails, inserting Captions, write SE0'd descriptions,tagging, and create youtube content strategy )
Pinterest Marketing ( Create pins, boards, write SEO’d Pinterest descriptions, schedule pins, and create content strategy)
Creating Carousel using Canva (Pinterest, Instagram)
Database building (Lead Generation, filtering details via spreadsheet/excel)
Contextual advertising · Search engine optimization
Ivano-Frankovsk, Ukraine
27748
253 0
I will share my Upwork profile in private messages.✅ 500+ projects completed ✅ 2500+ hours paid
Core expertise and tools that I use:Сontextual advertisingDisplay advertising (GDN, YouTube)Google Merchant Center (product advertising)Social media advertising (Facebook, Instagram, TikTok, LinkedIn)Remarketing (+ combination with social media)Google Analytics, Facebook Pixel, Google Tag ManagerFunnel Chatbots - Leeloo, manychat, chatfuel, mobilemonkey, textback, bothelp, smartsender (on platforms only)Sales Funnels, Campaign Automation, Messenger Sales FunnelsLanding OptimizationEmail newsletter, Email marketing
Languages: Ukrainian, Russian, English.
Created and maintained advertising accounts, auto-sales funnels and optimized SEO for websites in the following niches:
MovingReal EstateE-commerceBooksAutoOnline schools / online coursesSport/FitnessLaw/Legal services
⚡ Setting up contextual advertising in Google Ads
Bonus: a promocode from me for 1500 UAH for advertising on Google for new accounts!
1. Discussing your business, advertising budget, expected results and campaign goals.
2. Creation of a campaign from scratch without Google recommendations in order to customize ads as much as possible and use all the opportunities for your business.[Gives you the opportunity to significantly reduce the cost of a click and conversions, as well as full control over the company. ]
3. Selection of all possible options for target and commercial keywords based on your budget and goals.[Increases the number of clients]
4. Selection of negative words.[Removes unnecessary clicks and requests, and therefore reduces the cost per conversion]
5. Using filling out all key Extensions in advertising:- Call Extension- Sitelinks Extension (submenu)- Location Extension- Structural Data Extension- Sale Extension- Price Extension- Application Extension (only if you have an app)- Message Extension (if possible)[Increases the size of your ad and provides additional information, which means it increases clicks from 20% to 45%]
6. Selecting the right Bidding for your company based on your goals.[Gives you full control over how much you spend and what you get]
7. Structuring your company based on keywords and goals.[Makes it possible to track and optimize only what we need. So it reduces the cost of advertising and conversions]
8. Writing targeted and selling texts for advertising. Filing out all additional headings and descriptions.[Increases the size of your ad and provides additional information]
9. Writing / editing texts and the general view of the landing / page of the website the advertising is done for.[This is just as important as creating ads. Correct texts and the type of page a person comes to directly affect conversions]
10. Analytics implementation to the website. Setting up conversions and goals in Google Analytics and Google Ads for tracking actions and campaign optimization:- Integration with Google Search Console- Integration with Google Ads[Makes it possible to monitor and optimize the average cost per conversion, which means it will reduce advertising costs]
11. Analysis of the campaign based on the results and suggestions for optimization based on:- Time: by hours and days- Groups of keywords or single words- Locations: by regions and cities- Cost of conversions and clicks- Interests and characteristics of users: age, gender, hobbies[Key Point: Reduces Ad Costs and CPC by several times]
⚡ Setting up targeted advertising on Facebook/Instagram
What is included in the price:Creating a video for advertising (increases the number of clicks by at least 2-3 times)Creating a selling text (increases click-through rate by another 30-60%)Setting up Facebook Pixel (to optimize the campaign for sales)Creation of a correct and scalable campaign structure (for budget optimization and sales automation)Setting up and creating custom audiences and conversions (to create a base for retargeting and LookLike audiences)Competitor analysisAnalysis of client’s pains and needs to create a USPCampaign optimization and spin-up based on the results of the first 10 days
Next stage:
New creatives creation (to avoid banner blindness, i.e. the client will already get used to the current videos and will not click)Retargeting and dynamic retargeting (to get the best results for the least cost)Using LookLike audiences (to increase sales and reduce advertising budget)Campaign scaling (other audiences, other landing pages, etc.)Campaign optimization and spin-up based on 30-day results
Advertising and marketing:
What is included:Audience segmentation: find the most effective audience and use itAnalysis of customer problems and needsAnalysis of competitors and market complexityCreation of a unique selling proposition based on customer needsAnalysis and implementation of presales and profit maximizers (cross-sell, up-sell, maximizers)Creating Your Customer Journey in the Sales TunnelCreation of selling and non-skimming articles/notes with a click-through rate of 80% or higherScripting a video, if possibleCreating a selling text at each stepCreate images for articles/notes and posts at each stepLanding Page Optimization/CreationOptimizing or creating a Thank You pageMafia Proposal optimization/creationCreating a trade tunnelIntegration with Google AnalyticsIntegration with Google Tag ManagerIntegration with your CRM
To optimize the page for SEO, I will do the following:
TitleMeta descriptionTags H1-H4Alt tagsURLContent (if needed)Internal and external linking (where possible)Creating a submenu (Google loves this)shema.org structured data optimization (you will have the opportunity to get a snippet + this will increase your article in the Google’s eyes)Keywords research for a single page
⚡️ And many more that I can't list here
You will see before and after changes in a separate file so you can check and edit the text before I change it on the website.
On-page SEO:
I have access to premium tools like Ahrefs and SE Ranking so I can easily check your site for any issues, check your backlink profile, check your competitors and suggest the best keywords.
Keyword ResearchKeyword Difficulty AnalysisWebsite structure analysisURL parsingTitle and meta tagsHyperlink to contentInternal linkAlt tag optimizationAnchor text optimizationFixing 301 redirect Fixing 404 pagesFixing HTTPS/HTTP ErrorsRobot.txt optimizationSite optimization
⚡️ And many more that I can't list here.
Off-page SEO:
I provide only quality backlinks at an affordable price. Please check the list below for all the information about backlinksHigh DA 20+ (no spam)Contextual links (important for Google)Unique articles (no copy strike from Google)Unique domains (more domains = more weight for your website)100% verified live linksDetailed report (you can check every link I create)
Speed optimization:My checklist for optimizing your website speed:Reduce image sizeMinify CSS and JS filesEnable cachingEnable DNS prefetch queriesPut js files in the footer and header of your websiteRemove query strings from static resourcesCDN (if needed)Reduce the number of DNS queriesAdd expire headersInstall and/or configure a professional caching pluginOptimize themes and plugins for better performanceOptimize and clean up your database safelyCheck the website for errors and malicious codeDisable Unwanted Features in WordPressLimit and/or Disable WordPress RevisionsSetting up and/or configuring a content delivery network (CDN)Provide professional advice on how to improve your websitePlus various custom optimizations based on individual websites
I am easy to work with and will be available 24/7 for daily reports. I have worked with clients of all sizes and industries and would love to work with you.
We can connect via Skype, Zoom or phone to discuss the best solution for your project.
________________________________________________________________________________________________________________________________
Tags: google ads, google adwords, google analytics, google tag manager, sales funnel, chatbots, facebook ads, instagram ads, smm, ppc, crm, chatfuel, mobilemonkey, mobile monkey, leeloo, manychat, hubspot, amocrm, amo crm, send pulse, sendpulse, mailchimp, salesforce, clickfunnels, email marketing, google advertising, contextual advertising, social media advertising, facebook advertising, instagram advertising, sales funnels, auto funnels in instant messengers, email marketing, mailing, chat bots, google analytics, google tag manager, smm, seo, seo, seo promotion, seo optimization, semantic core collection, technical optimization, technical SEO, EAT, YMYL, microdata, word search, keyword research
3219
41 0
Hello!
I'm Oksana Granovska, an email marketing professional with over 10 years of experience and the founder of Aurim Email Marketing Studio. I help businesses of all sizes achieve their email marketing goals by developing and implementing effective strategies and campaigns.
I'm a certified partner of Mailchimp, Klaviyo, SendPulse, Omnisend, Moosend, Zoho CRM, and other popular email marketing services. I am also a regular author and expert for such specialized publications as Business World, Business Edition Now, and the we.guru business problem-solving service.
I believe that email marketing is a powerful tool that can help businesses achieve their sales, marketing, and communication goals. I'm happy to share my knowledge and experience with you to help you succeed online.
I offer a full range of email marketing services, including
Development of an email marketing strategy Creating and sending email newsletters Analysis of email marketing results Email marketing optimization Connecting and setting up chatbots for FB, Telegram, Viber, including those with AI
I also run my own TG channel, Anatomy of Email Marketing, where I share useful tips and insights for your business.
I'm sure I can help you achieve your email marketing goals. Book my services today and start getting more customers tomorrow!