The Light4home
The company adopted a vector to scal and conquer the Western markets. The first new market for the company was the Czech Republic.
Goal: Increase sales through Facebook advertising on the Czech market
What was done?
Acquisition and Retarget Traffic
- launched retargeting wardrobe taking into account different time cycles (30, 90 days) and stages of wardrobe (looted baskets, buyers, loyal buyers).
the LAL campaign;
- installed FB Pixel, c cast events
Create a catalogue for dynamic advertising
Goal: Increase sales through Facebook advertising on the Czech market
What was done?
Acquisition and Retarget Traffic
- launched retargeting wardrobe taking into account different time cycles (30, 90 days) and stages of wardrobe (looted baskets, buyers, loyal buyers).
the LAL campaign;
- installed FB Pixel, c cast events
Create a catalogue for dynamic advertising