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The Oriental Tourism

In this case, we will consider the project called "Oriental Tourism" - Tourist Agency, tour sales, selection of tours around the world.Ukraine and Kiev.The project was completed from zero, running from October 20, 2019.During the work on the project was carried out:
- Composition of the content of the plan, its optimization each month (depending on the relevance of the tours, changes targeted, prices and priorities in sales)
- Composition of a plan on Stories, with applications of intriguing games, video stories and training manager to conduct direct broadcasts.- Selection and optimization of key #heshtags (release them both in comments and in posts, variants with the removal of tags after 2 hours of publication, to pass the verification of tags and their hidden)
- Design for page (development and renewal of templates for publication, jointly with the designer, editor, targetologist and project manager.Based on the new content of the plans and objectives of the project)
Create and formate Instagram and Facebook pages.- Formulation of archives of stories on Instagram, their filling and structuring.Link to Facebook Creator Studio.The Facebook Business Manager
- Creation, and testing advertising Photo and Video creatives.Testing Marketplays, how for Posts and i for Stories, formats
(1×1, 4×5, 9×16, 1×1.91...)
- Set up targeted advertising, for such purposes as:
Covered, Participation, Traffic (on site, and on telegram bots), Writing in Direct and Messenger, Lead Generation - which was the most effective, as you will see further.The next phase

We will further consider more in detail, such the main categories of the case «Oriental Tourism» as:
- Content of the Instagram and Facebook pages of the tourist agency.Advertising Strategy and Targeting of the Tourism Agency.Auditories and Purposes of Advertising Companies for a Tourism Agency.The purpose of the content of the Instagram and Facebook pages: Be the most useful for the potential subscriber, without water, only usefulness on the tourist theme.The content plan consisted of:
- Hot tour, the duration of action from 1 day to 7 days.+ Announced Telegram channel, where it was more proposed on hot routes, thus organically filled the group in Telegram.- Statistical content, which contains stories about the advantages of recreation in one of the countries, interesting features, strict rules for tourists and lifhacks for tourists.- The following category, video "Tell the place" is published with a video from the resort where people are proposed to remind the page and place.Then in the story (in 5 hours) comes the answer.(no and finally publication and controversy in comments)
- Category minimum price and previous booking, the goal of attracting customers who are looking for a minimum valuable for good hotels.- Rubrica "Premium" where the tours were sold from $1000 and above, in countries such as the UAE, Dominica, Zanzibar.Maldives etc.by d.Likewise, depending on the time of the year or the opening of new resort zones, hotels, were made announcements, attracting to action, i.e. contact for detailed information with the company (leave the application on the site or contact Direct and Messenger)


Instagram Stories

Stories: Announcements of publications, advertising Telegram channel, hot tours, live broadcasts, photo “hôtels inspection” where the manager himself visited new hotels and gave them an assessment and description in the blog site.No water, just beautiful photos, the goal for the maximum usefulness for the subscriber.The content of the Instagram and Facebook plan was the same, at the request of the client.
Work details
Added 20 April 2022
246 views
Freelancer
Yevgeny Yeremenko
Ukraine Kyiv  59  0

Available for hire Available for hire
59 Safe completed
On service 3 years